G-Star RAW
G-Star RAW in short
G-Star RAW is an Amsterdam-based denim brand founded in 1989, renowned for unwashed (raw) denim and its iconic 3D-constructed Elwood jeans. Raw denim is stiff upon purchase and gradually moulds to the wearer's body; wash inside out at 30 degrees and avoid tumble drying.
Facts and background
| Topic | Details |
|---|---|
| Founded | 1989, Amsterdam (Netherlands) |
| Known for | Raw denim, Elwood 3D jeans |
| Categories | Jeans, jackets, T-shirts, workwear |
| Price point | Mid-range |
| Signature | Engineered seams, untreated raw denim |
Raw denim is untreated and unwashed: the jeans gradually develop their fade through wear, creating a completely personalised wear pattern.
Choosing the right denim
- Raw denim — stiff when purchased, moulds naturally to your body.
- Pre-washed denim — instantly soft, featuring a set colour and wash.
- 3D styles — curved seams providing greater freedom of movement at the knee.
- Stretch — added comfort for closer, slim fits.
Caring for raw denim
With untreated denim, your washing habits directly determine how the jeans will look over time.
- Wear for the first few months without washing to allow natural fades to form.
- Afterwards, wash inside out at 30 degrees with a minimal amount of detergent.
- Never use a tumble dryer: denim will shrink and lose its shape.
- Air the jeans outdoors between wears instead of washing.
Buying in the Netherlands
G-Star operates its own standalone stores across the Netherlands and is widely available in denim retailers and online. Keep an eye on leg length (L30, L32, L34) alongside waist size; raw denim tends to shrink slightly in length after the first wash.
Explore more on Brands.nl
- PME Legend — Dutch denim with an aviation heritage.
- Calvin Klein — Sleeker jeans in a comparable price bracket.
View all brands or visit our brand guides.
Frequently asked questions about G-Star RAW
- What is raw denim?
- Untreated, unwashed denim. Initially rigid, the jeans mould to your body through wear, producing a completely unique fade pattern.
- How often should I wash raw denim?
- As rarely as possible initially. Afterwards, wash inside out at 30 degrees, and simply air them out between wears.
- Where does G-Star originate?
- From Amsterdam; the brand was established in 1989 and made its name through raw denim and architectural, engineered seams.
- What is the Elwood?
- A 1996 design featuring three-dimensional construction: seams and articulated panels follow the anatomical shape of the leg.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 16 september 2026