GANT
GANT in short
Founded in New Haven in 1949 crafting shirts for Ivy League students, GANT is now Swedish-owned. The brand is synonymous with preppy style: button-down and Oxford shirts, cotton knitwear, and understated colour palettes, tailored in regular and slim fits.
Key facts and background
| Topic | Details |
|---|---|
| Founded | 1949, New Haven (US) |
| Known for | Button-down shirts, preppy knitwear |
| Product range | Shirts, knitwear, polo shirts, jackets |
| Price range | Mid to premium |
| Signature style | Ivy League aesthetic, shield logo |
The term preppy originates from American prep schools; GANT was one of the pivotal brands that defined this aesthetic from the 1950s onwards.
Choosing your fit and style
- Regular fit — a classic, more relaxed cut offering effortless drape.
- Slim fit — closer to the body for a sharper, modern silhouette.
- Oxford shirts — woven from a sturdier cotton, looking smart even without a tailored jacket.
- Knitwear — premium cotton and lambswool staples designed for transitional weather.
Shirt care guide
Oxford cotton softens naturally with wear and washing, but thoughtful care keeps it looking pristine.
- Wash at 30 to 40 degrees and fasten all buttons prior to washing.
- Hang the shirt on a hanger immediately after washing to minimise ironing.
- Iron the collar and cuffs on the reverse side first.
- Avoid bleach on coloured stripes.
Buying in the Netherlands
GANT is widely available across the Netherlands via dedicated brand stores, independent stockists, and online. Sizing follows international shirt collar measurements in centimetres, making it simple to find your fit.
Explore more on Brands.nl
- Lacoste — French polo shirts in a comparable segment.
- Profuomo — Dutch shirts delivering premium tailoring and quality.
View all brands or browse our brand guides.
Also consider: Massimo Dutti
Looking for a similar aesthetic? Read our brand guide on Massimo Dutti: the Spanish label crafted for those seeking sophisticated, timeless tailoring beyond fast-moving trends.
Frequently asked questions about GANT
- Is GANT an American or Swedish brand?
- The brand was founded in New Haven in the United States in 1949 and has been under Swedish ownership since the late 1990s.
- What is a button-down shirt?
- A shirt with small buttons securing the collar points to the chest; originally designed to prevent collars flapping during sporting activities.
- Which fit should I choose?
- Regular fit offers a classic, roomier silhouette, while slim fit sits closer to the torso. Measure your chest circumference and check the size guide.
- How can I minimise ironing?
- Hang the shirt directly onto a hanger after washing; Oxford cotton will naturally drop out most creases as it air-dries.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 11 september 2026