Guess
Guess in short
Guess is an American fashion brand founded in 1981 in Los Angeles, renowned for its slim-cut denim, handbags, watches, and glamorous black-and-white campaigns. Wash stretch denim inside out at 30 degrees and avoid the tumble dryer, as elastane loses its elasticity under heat.
Facts and background
| Topic | Details |
|---|---|
| Founded | 1981, Los Angeles (US) |
| Known for | Denim, handbags, watches |
| Segments | Womenswear, menswear, accessories |
| Price point | Mid-range |
| Signature | Triangle logo and glamorous aesthetic |
The brand deliberately plays on American iconography: denim, Hollywood, and black-and-white photography.
The collection
- Denim — slim fits with stretch.
- Bags — featuring logo prints or structured faux leather.
- Watches — with statement dials and crystals.
- Dresses and tops — bold silhouettes tailored for evenings out.
Caring for denim and accessories
Stretch denim and coated materials require gentle care.
- Wash jeans inside out at 30 degrees and as infrequently as possible.
- Avoid tumble drying; elastane loses its elasticity with heat.
- Wipe bags clean with a slightly damp cloth and store them stuffed to retain their shape.
- Keep watches away from perfume, as it can tarnish the coating.
Buying in the Netherlands
Guess is available across the Netherlands via standalone boutiques, department stores, and online. Counterfeit handbags and watches do circulate: purchase from authorised retailers and verify serial numbers.
Explore more on Brands.nl
- Michael Kors — Accessible designer bags.
- Calvin Klein — A minimalist American alternative.
- Karl Lagerfeld — Graphic accessories in a similar segment.
View all brands or browse the brand guides.
Also similar: Fugazzi
Looking for something similar? Read our brand profile on Fugazzi: Fugazzi is a Dutch footwear and accessories brand with a contemporary edge.
Frequently asked questions about Guess
- Where is Guess from?
- From Los Angeles; the Marciano brothers founded the brand in 1981 with denim as its cornerstone.
- What does the triangle logo represent?
- It is the hallmark emblem of Guess, typically featuring an inverted question mark, seen across denim and accessories since the 1980s.
- Does Guess denim run small?
- The silhouettes are form-fitting and typically cut with stretch. If you are between sizes, it is generally best to size up.
- How do I care for a Guess bag?
- Wipe it down with a slightly damp cloth, keep it away from direct sunlight, and store it stuffed inside a dust bag.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 18 september 2026