Hunkemöller
Hunkemöller in short
Hunkemöller is a Dutch lingerie chain founded in Amsterdam in 1886. Its collection comprises lingerie, nightwear, swimwear, and sportswear, complemented by in-store bra-fitting services. Wash lingerie at 30 degrees in a laundry bag, without fabric conditioner or tumble drying.
Facts and background
| Subject | Overview |
|---|---|
| Founded | 1886, Amsterdam (Netherlands) |
| Known for | Lingerie, nightwear, swimwear |
| Segments | Women's lingerie and loungewear |
| Price range | Entry-level to mid-range |
| Signature | Broad size range and personal fitting advice |
Industry research consistently shows that many women wear the incorrect bra size. An in-store fitting takes just a few minutes and often transforms the fit completely.
What to look for in lingerie
- Band size — should sit horizontally and provide the majority of the support.
- Cup size — adjusts alongside the band size; a smaller band requires a larger cup.
- Style — balconette, push-up, or soft cup, depending on your outfit and comfort.
- Sports bra — choose based on workout intensity, not size alone.
Caring for your lingerie
Underwires and elastics are sensitive to heat and spinning.
- Wash at 30 degrees in a laundry bag with the hooks fastened.
- Avoid fabric conditioner and do not tumble dry.
- Store bras side by side rather than folded into one another.
- Rotate wear: wearing the same bra daily accelerates wear and tear on the elastic.
Shopping in the Netherlands
Hunkemöller has boutiques across the Netherlands as well as an online store. If you are unsure about your size, visit a store for a complimentary fitting; it often results in a different size than expected.
Further on Brands.nl
- Guts & Gusto — Dutch womenswear featuring distinctive pieces.
- Alle merken — The complete directory of brands on Brands.nl.
- Merkgidsen — In-depth insights into brands, materials, and collections.
Bekijk alle merken of ga naar de merkgidsen.
Frequently asked questions about Hunkemöller
- How old is Hunkemöller?
- The brand was founded in Amsterdam in 1886.
- How do I determine my bra size?
- Measure the underbust band snugly and the bust across the fullest point. Seek an in-store fitting if you are unsure.
- What does sister sizing mean?
- If you move down a band size, you move up a cup size to retain the same cup volume — and vice versa.
- How should I wash lingerie?
- Wash at 30 degrees in a laundry bag with the hooks fastened, without fabric conditioner, and allow to air dry.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 3 september 2026