Max Mara

Achille Maramotti founded Max Mara in Reggio Emilia in 1951. He merged traditional Italian tailoring with ready-to-wear production: precision-cut garments in standardised sizes crafted from premium fabrics. Tailored coats and suits took centre stage. Introduced in 1981, the 101801 became the house's defining silhouette, followed in 2013 by the cocooning, voluminous Teddy Bear Coat. Max Mara remains a family-owned business and forms the cornerstone of the Max Mara Fashion Group.

• You are looking for a classic coat for work and daily wear — Consider the 101801 if you appreciate a double-breasted closure and an oversized silhouette. Try it on with the blazer or knitwear you usually wear underneath.
• You want to define your waist — The Manuela features a matching belt that allows you to cinch the wrap coat as you prefer. It is crafted from pure camel hair; note that with other designs, camel may merely refer to the colour.
• You want a statement winter coat — The Teddy Bear Coat is celebrated for its tactile volume and texture. Pay close attention to how the shoulders, sleeve length, and overall proportions balance with your frame.
• You want a cohesive, understated wardrobe — Look beyond outerwear to tailored trousers, blazers, and knitwear. Compare shades and fabric textures in natural daylight if you plan to wear separate pieces together.
• You are deciding between Max Mara and Weekend Max Mara — Max Mara is the flagship line, renowned for its luxury coats; Weekend Max Mara is an independent label within the same group, offering a more relaxed, casual aesthetic. Evaluate the specific cut and fabric, rather than just the label name.

Fit varies significantly between models. An oversized coat is designed to drape differently from a tailored blazer, so avoid instinctively sizing down simply to reduce volume. Check the size guide and whether the retailer lists Italian sizing or converted sizes. Try a coat on both buttoned and open, move your arms, and ensure there is enough room for your usual winter layers.

Camel refers to a colour, whereas camel hair is a natural fibre. Always check the composition label: the 101801 is crafted from a wool-and-cashmere blend, the Manuela from pure camel hair, and other designs may feature different fabrics. Follow the care instructions, air your coat after wear, and store it dry on a broad, structured hanger. When necessary, have a valuable coat cleaned by a specialist experienced with noble fibres.

In the Netherlands, Max Mara is available through its own boutiques, the official online store, and selected department stores and fashion stockists. Always verify which label and design you are browsing, as Max Mara and Weekend Max Mara are distinct collections. The pre-owned market can be a worthwhile option for vintage coats; if buying second-hand, request clear photographs of the composition tag, lining, fastenings, and any signs of wear. A label or style code alone does not guarantee authenticity: evaluate provenance, seller credibility, and return policies. Brands.nl is an independent brand directory and does not sell products directly.

• Loro Piana — Comparable for its emphasis on ultra-fine fibres, muted palettes, and understated luxury.
• Burberry — A classic alternative for luxury outerwear, anchored by the iconic trench coat.
• Filippa K — Aligns with clean tailoring and a cohesive capsule wardrobe, executed through a Scandinavian lens.
• Reiss — An appealing choice for tailored coats and polished suiting at a more accessible price point.
• Massimo Dutti — Offers a classic, mid-market take on neutral tones, smart coats, and elevated everyday dressing.

Bekijk alle merken or ga naar de merkgidsen.