Miss Towels
Miss Towels in short
Miss Towels is a Dutch bath linen brand offering towels, bath sheets, and bathrobes in heavyweight cotton qualities. Fabric weight (GSM) determines absorbency and drying time: around 500 GSM offers a substantial, plush feel. Wash towels without fabric conditioner, as it impairs absorbency.

Facts and background
| Topic | Overview |
|---|---|
| Origin | The Netherlands |
| Known for | Towels and bathrobes |
| Categories | Bath linen |
| Price point | Mid-range |
| Signature | Heavyweight quality, distinctive colours |
Towel quality is measured in grams per square metre (GSM): around 500 GSM is thick and absorbent, whereas lighter qualities dry more quickly.
What to look for in bath linen
- Fabric weight (GSM) — higher density provides greater absorbency, but takes longer to dry.
- Cotton type — long-staple cotton produces less lint.
- Size — guest towel, hand towel, or bath sheet.
- Colour — dark colours can bleed during the first few washes.
Caring for your towels
Towels primarily lose their absorbency due to fabric conditioner.
- Wash without fabric conditioner; it leaves a coating on the fibres.
- Wash new towels separately first; they may shed fluff and bleed colour.
- Wash at 60°C for hygiene and dry thoroughly.
- Hang towels fully spread out to dry to avoid musty odours.
Buying in the Netherlands
Miss Towels is available in the Netherlands via homeware stores and online. Pay attention to the GSM rating if you prefer substantial, plush towels or quicker-drying alternatives.
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Frequently asked questions about Miss Towels
- What does towel GSM mean?
- It stands for grams per square metre. Around 500 GSM is thick and absorbent; lighter weights dry faster.
- Why do towels become less absorbent?
- Usually because of fabric conditioner, which leaves a film over the fibres. Omit it for better absorbency.
- What temperature should I wash towels at?
- 60°C is standard for proper hygiene; ensure they dry completely afterwards to prevent musty smells.
- Do dark towels bleed colour?
- This can happen during the first few washes. Always wash new, dark towels separately to begin with.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 19 september 2026