Nike
Nike in short
Nike is an American sportswear brand from Oregon, founded in 1964 and operating under its current name since 1971. Originally established for running shoes, it is now celebrated for icons such as the Air Force 1, Air Max, Dunk, and Air Jordan. Styles generally run narrow; for the Air Force 1, many choose to go half a size down.
Facts and background
| Topic | Overview |
|---|---|
| Founded | 1964 (as Blue Ribbon Sports), Oregon (US) |
| Renowned for | Air Force 1, Air Max, Dunk, Air Jordan |
| Categories | Running, basketball, football, training, sportswear |
| Price point | Entry-level to premium |
| Signature features | Swoosh and visible Air unit |
Its running heritage remains evident across the collection: many models now regarded as fashion staples started out on the track or the basketball court.
Which Nike collection suits you
- Sportswear — Air Force 1, Air Max, and Dunk for everyday wear.
- Running — high-rebound foam soles; choose based on distance and running gait.
- Jordan — basketball silhouettes, now worn primarily as lifestyle fashion.
- Training and football — supportive soles or studs tailored to different playing surfaces.
Sizing and care
Nike generally fits slightly narrow. For the Air Force 1, many opt for half a size smaller than their usual size, whereas running trainers should offer sufficient room for foot expansion.
- Clean the uppers with lukewarm water and a soft brush; avoid the washing machine.
- Yellowing soles result from rubber oxidation; store trainers in a dark, dry place.
- Air units cannot be repaired — keep clear of sharp edges and high heat.
Buying in the Netherlands
Nike is available in the Netherlands via its own flagship stores, sports retailers, and major online stockists. For rare releases, it pays to stick to official channels; counterfeits can often be spotted by an irregular Swoosh shape or poorly finished insoles.
Further on Brands.nl
- adidas — The German counterpart featuring Originals and Performance.
- New Balance — Understated running classics.
View all brands or explore our brand guides.
Also comparable: New Balance
Weighing up your options? Read our brand guide on New Balance and our comparison guide Nike vs New Balance vs adidas.
Frequently asked questions about Nike
- Where does Nike originate?
- From Oregon in the United States. Founded in 1964 as Blue Ribbon Sports, it was officially renamed Nike in 1971.
- Do Nike trainers run big or small?
- They generally run narrow and slightly small. For the Air Force 1, sizing down by half a size is common, while running trainers usually require a little extra room.
- What is the difference between Nike and Jordan?
- Jordan is a distinct line within Nike, created in partnership with basketball icon Michael Jordan, featuring dedicated silhouettes and branding.
- How do I prevent soles from yellowing?
- Store your trainers in a dry environment away from direct sunlight. Yellowing is caused by the natural oxidation of rubber and is difficult to reverse.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
Onafhankelijk samengesteld: Brands.nl verkoopt zelf niets en baseert zich op merkdocumentatie, andere openbare bronnen en waar mogelijk eigen ervaring.
Laatst inhoudelijk gecontroleerd: 30 augustus 2026