Rains
Rains in short
Rains is a Danish brand founded in Aarhus in 2012, known for rainwear with a matte, subtly rubberised finish. Its signature pieces are straight-cut hooded raincoats with snap fastenings, complemented by bags and accessories in the same material. The jackets are designed for city life and daily commutes by bicycle, rather than demanding mountain use.
Facts and background
| Topic | Overview |
|---|---|
| Founded | 2012, Aarhus (Denmark) |
| Known for | Matte hooded raincoats |
| Material | Polyester with a waterproof coating |
| Product range | Jackets, bags, backpacks, accessories |
| Signature | Matte finish, clean lines, muted colour palette |
The brand elevated rainwear into modern design: rather than glossy yellow, it introduced sleek, matte coats in black, olive, or taupe that look just as effortless when the rain clears.
Choosing the right style
- Short hooded jacket — everyday commutes and cycling; layers easily over a jumper.
- Long coat — protects your legs while cycling and pairs smartly with tailored clothing.
- Anorak — pull-over design with fewer zips and seams, lightweight and packable.
- Bags — made from the same waterproof fabric, ideal for safely carrying a laptop on the move.
If you spend considerable time hiking or in the mountains, choose a technical membrane with high breathability instead. A coated city jacket is fully waterproof but offers limited airflow.
Material and waterproofing
The signature fabric is polyester bonded with a waterproof coating on the inside. Water beads on the surface and welded seams keep heavy downpours at bay. What to keep in mind in everyday use:
- During physical exertion, condensation can build up inside; open ventilation eyelets or wear a light breathable base layer.
- The coating is sensitive to heat: never tumble dry, iron, or place directly on a radiator.
- Folding repeatedly in the same spot can leave permanent creases over time; always hang the jacket up.
Buying in the Netherlands
The brand is widely available at lifestyle boutiques, fashion stores, and online. Check sizing carefully (see our advice below) and always purchase from authorised retailers: counterfeit versions of popular raincoats circulate with inferior coatings and poorly sealed seams. Brands.nl does not sell products directly.
Similar brands on Brands.nl
- The North Face — Technical waterproof shells and down jackets.
- Barbour — Waxed cotton as a timeless, heritage alternative.
Explore further options in our brand index and curated brand guides.
Also worth exploring: Arket
Looking for a similar aesthetic? Read our brand profile on Arket: Arket is a Swedish lifestyle brand focused on well-crafted, durable wardrobe essentials.
Frequently asked questions about Rains
- Where does Rains come from?
- From Aarhus in Denmark. Established in 2012, the brand is dedicated to contemporary waterproof outerwear with a distinctive matte finish.
- Is a Rains jacket genuinely waterproof?
- Yes, the fabric features a waterproof polyurethane coating and welded seams. However, breathability is more restricted than with dedicated technical hiking membranes.
- Can you wash a Rains jacket in the washing machine?
- No. Wipe the coat clean with a damp cloth and mild soap, and never use a tumble dryer, iron, or place it on a radiator.
- Which size should I choose?
- The fit is deliberately relaxed to accommodate layers like knitwear underneath. If you find yourself between two sizes, the smaller size is usually the best choice.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
Onafhankelijk samengesteld: Brands.nl verkoopt zelf niets en baseert zich op merkdocumentatie, andere openbare bronnen en waar mogelijk eigen ervaring.
Laatst inhoudelijk gecontroleerd: 20 augustus 2026