Rolex

The brand's reputation is built primarily on reliability: exceptional water resistance, shock protection, and movements engineered to endure for decades with standard servicing.

Case diameter and bracelet style (Oyster, Jubilee, President) define how a watch wears; a difference of just two millimetres is distinctly noticeable on the wrist.

An automatic watch is a precision mechanical instrument. Key recommendations:

• Arrange a service whenever timekeeping accuracy drifts noticeably or power reserve diminishes substantially — multi-year intervals are standard, rather than annual servicing.
• Have water resistance tested whenever the case has been opened.
• Rinse the watch with fresh water after contact with seawater or chlorinated water, ensuring the crown is completely screwed down.
• Entrust any maintenance to the manufacture or an accredited workshop; unauthorised work impairs value.

New timepieces are sold exclusively through authorised retailers, often with waiting lists for high-demand steel references. On the pre-owned market, completeness and condition dictate value: original box and papers, an unpolished case, matching reference and serial numbers, and a documented service history. Purchase from a reputable dealer who guarantees authenticity in writing and verifies original components. Brands.nl does not sell products directly, nor provide valuation or authentication services.

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• Georg Jensen — Danish silverware and minimalist timepieces.

Explore more brands in our brand overview and brand guides.

Looking for a similar aesthetic? Read our brand guide on Cartier: Cartier is more than a jeweller; it is a symbol of timeless French luxury and sophistication.