Superdry
Superdry in short
Superdry is a British clothing brand founded in 2003 in Cheltenham, combining vintage Americana silhouettes with Japanese typography. Renowned for its padded jackets and hoodies, the label typically features a slim cut; wash printed garments inside out at 30 degrees.
Facts and background
| Topic | Overview |
|---|---|
| Founded | 2003, Cheltenham (England) |
| Known for | Padded jackets, hoodies with Japanese graphics |
| Categories | Jackets, sweats, denim, T-shirts |
| Price point | Mid-range |
| Signature | Japanese characters and vintage washes |
The Japanese text functions as a graphic design element rather than a literal translation; the brand itself is entirely British.
The collection
- Padded jackets — lightweight and warm in crisp, dry cold.
- Hoodies and sweatshirts — heavyweight fabrics that retain their shape.
- Jeans — vintage washes tailored in straight and slim fits.
- Raincoats and windbreakers — built for changeable urban weather.
Sizing and garment care
The cut is typically slim; if you prefer a looser silhouette, consider taking a size up from standard continental sizing.
- Wash printed designs inside out at 30 degrees to prevent cracking.
- Padded jackets: follow the care label and do not use fabric softener.
- Air-dry sweatshirts naturally to minimise shrinkage.
Availability in the Netherlands
Superdry is widely available across the Netherlands via standalone stores, department stores, and online stockists, releasing structured seasonal collections throughout the year.
Explore more on Brands.nl
- The North Face — Outdoor jackets for colder days.
- Alle merken — Het volledige merkenoverzicht op Brands.nl.
- Merkgidsen — Verdieping per merk, materiaal en collectie.
Bekijk alle merken of ga naar de merkgidsen.
Frequently asked questions about Superdry
- Is Superdry a Japanese brand?
- No, the brand is British and was established in Cheltenham in 2003. The Japanese lettering is purely a graphic design motif.
- Does Superdry run small?
- The garments are tailored with a slim silhouette. Those who prefer a roomier fit often choose one size up.
- How should I wash a printed jacket?
- Wash inside out at 30 degrees without fabric softener, and allow it to air-dry.
- Are Superdry jackets warm enough for winter?
- The padded styles offer reliable warmth in dry, cold conditions; during wet winters, a water-repellent outer shell performs best.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 8 september 2026