Swarovski
Swarovski in short
Swarovski is an Austrian brand founded in 1895 in Wattens, renowned for its precision-cut crystal in jewellery, figurines, and interior decor. Crystal is not a gemstone but high-refraction glass that disperses light brilliantly. Polish it dry with a microfibre cloth and keep it away from perfumes and lotions.
Facts and background
| Topic | Details |
|---|---|
| Founded | 1895, Wattens (Austria) |
| Known for | Crystal jewellery and figurines |
| Segments | Jewellery, decor, crystal components |
| Price point | Mid-range to premium |
| Signature | Swan logo and precision faceting |
Crystal is not a gemstone; it is specialised glass with a high mineral or lead content that refracts light with exceptional intensity. This creates its signature brilliance, as well as its delicate nature.
The collection
- Jewellery — pendants, earrings, and bracelets set with precision-cut crystals.
- Figurines — collectable sculptures crafted in faceted crystal.
- Interiors — chandeliers and decorative objects.
- Watches — embellished with crystals on the case or dial.
Caring for your crystal
Crystal loses its brilliance when exposed to oils, hairspray, and soap residue.
- Polish with a soft, dry microfibre cloth.
- Avoid harsh cleaning agents and ultrasonic baths.
- Put jewellery on last, after applying perfume and moisturisers.
- Store individual pieces separately to prevent scratching.
Buying in the Netherlands
Swarovski operates standalone boutiques across the Netherlands and is widely available through jewellers and online retailers. When purchasing pre-owned pieces, verify the engraved swan logo and the precision of the stone settings.
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Frequently asked questions about Swarovski
- Is Swarovski crystal a gemstone?
- No, it is precision-cut glass engineered to refract light brilliantly. This delivers exceptional sparkle, though it is more delicate than natural gemstones.
- Where does Swarovski originate?
- Wattens in Tyrol, Austria, where Daniel Swarovski established the company in 1895.
- How should I clean crystal?
- Use a clean, dry microfibre cloth. Avoid harsh chemical cleaners, ultrasonic cleaners, and soap residue.
- Why does crystal jewellery tarnish or discolour?
- Discolouration is typically caused by contact with perfumes, body lotions, and perspiration. Always put jewellery on last and store it in a dry place.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 4 september 2026