Is UGG an Australian or American brand?

UGG is an American brand with Australian roots, founded in California by Australian surfer Brian Smith. The brand is owned by Deckers Brands; the historical origin of sheepskin boots does not determine where an individual pair is manufactured.

How do UGG boots and slippers fit?

Fit varies by model, so always check the specific size chart. Many wearers find that fleece-lined styles fit snugly at first and loosen slightly as the wool settles, but you should never choose a size that pinches your toes.

Can UGG boots be worn in the rain?

Classic suede boots are not designed to be waterproof rain boots, even if treated with a water-repellent finish. For regular use in wet or slushy conditions, choose a style explicitly designated as waterproof.

How do you clean UGG boots?

Gently brush away dry surface dirt with a dedicated suede brush and follow the specific care instructions for your pair. For stains, use an appropriate suede cleaner and let the shoes dry naturally at room temperature, away from direct heat.

What is the difference between the UGG Tasman and Tazz?

The Tasman is a lined slip-on shoe with a signature embroidered braid and a standard sole. The Tazz features an elevated platform sole; check individual product details for specific materials and exact sole height.

Are all UGG products made from genuine sheepskin?

No, materials vary depending on the style. Alongside genuine sheepskin, UGG incorporates suede, textiles, and proprietary blends such as UGGplush, so consult the material details if this is an essential consideration for you.

UGG

UGG in short

UGG is an American footwear and lifestyle brand with Australian roots, founded in 1978 and part of Deckers Brands. The brand is best known for its sheepskin boots such as the Classic Mini and Ultra Mini, as well as lined slippers like the Tasman and Tazz.

Chestnut suede ankle boots and lined slip-on shoes on a wooden floor next to a woollen throw

Facts and background

Topic	Details
Founded	1978
Origin	Founded in California, United States, with Australian roots
Parent company	Deckers Brands
Known for	Sheepskin boots, Classic Mini, Ultra Mini, Tasman, and Tazz
Price range	Mid-range to premium

UGG was founded in California in 1978 by Australian surfer Brian Smith, who introduced sheepskin boots from Australian surf culture to the American market. In 1995, the brand was acquired by Deckers. The Classic Boot became its most iconic design, later expanding into ankle boots, lined slippers, platform styles, apparel, and accessories. While the boot style has Australian origins, not all products from the American UGG brand are made in Australia.

Which UGG style suits you?

You want the recognisable signature boot — Explore the Classic range and choose the shaft height that best complements your wardrobe and lifestyle; a taller shaft provides more coverage for the lower leg.
You want an ankle boot to pair with jeans or wide-leg trousers — Compare the Classic Mini and Ultra Mini. When trying them on, consider how easily your foot slips through the opening.
You are looking for a lined slip-on shoe — The Tasman features a low heel collar and signature woven braid. Ensure the sole of your chosen version is suitable for your intended indoor or outdoor use.
You prefer a bolder, statement silhouette — The Tazz and platform variations of the Classic offer added height. Walk around in them to see whether a elevated platform sole feels comfortable for you.
You need footwear for rain and wet winter days — Choose a style explicitly specified as waterproof. A standard suede Classic boot is not a substitute for a dedicated waterproof winter boot.

Sizing, materials, and care for UGG

UGG sizing varies depending on the specific model and style. Many wearers find that the sheepskin lining fits snugly at first and naturally relaxes as the wool compresses with wear. However, this is no reason to choose shoes that pinch: your toes should have room to move, and your heel should not slip uncomfortably. Consult the size guide for each particular model and try them on with the socks you plan to wear. With Mini and Ultra Mini designs, pay close attention to ease of entry, especially if you have a high instep.

Not every UGG product is made entirely from sheepskin. Depending on the model, the brand uses suede, leather, textiles, sheepskin, and UGGplush—a wool blend whose exact composition can vary. Always check the product specifications. Gently brush dry dirt from suede and only use suitable cleaning products according to the care instructions. Allow wet boots to dry naturally at room temperature, away from radiators; a protective spray will not make non-waterproof suede boots fully waterproof.

Buying in the Netherlands

In the Netherlands, you can buy UGG through the official online store, independent footwear retailers, department stores, and curated fashion boutiques. Compare not only the model name, but also the specific edition, materials, sizing, and return policies. When buying pre-owned, pay close attention to the condition of the fleece lining, tread wear on the outsole, and any water stains or marks on the suede. Beware of counterfeits: unrealistically low prices, vague seller details, and generic stock imagery are common warning signs. A logo or box alone does not guarantee authenticity. Brands.nl is an independent brand guide and does not sell products directly.

Further on Brands.nl

Birkenstock — Birkenstock is an alternative for sandals and clogs if you prioritise contoured anatomical footbeds over the plush soft lining of UGG.
Clarks — Clarks offers a comparable selection of casual footwear and suede designs, usually with a less voluminous, tailored silhouette.
Timberland — Timberland provides an alternative for casual boots when you require a more rugged build, with waterproof options throughout the collection.
Dr. Martens — Dr. Martens is an alternative for statement everyday boots, offering sturdier leather construction and a distinctly different aesthetic to UGG.

View all brands or explore our brand guides.

Frequently asked questions about UGG

Is UGG an Australian or American brand?: UGG is an American brand with Australian roots, founded in California by Australian surfer Brian Smith. The brand is owned by Deckers Brands; the historical origin of sheepskin boots does not determine where an individual pair is manufactured.
How do UGG boots and slippers fit?: Fit varies by model, so always check the specific size chart. Many wearers find that fleece-lined styles fit snugly at first and loosen slightly as the wool settles, but you should never choose a size that pinches your toes.
Can UGG boots be worn in the rain?: Classic suede boots are not designed to be waterproof rain boots, even if treated with a water-repellent finish. For regular use in wet or slushy conditions, choose a style explicitly designated as waterproof.
How do you clean UGG boots?: Gently brush away dry surface dirt with a dedicated suede brush and follow the specific care instructions for your pair. For stains, use an appropriate suede cleaner and let the shoes dry naturally at room temperature, away from direct heat.
What is the difference between the UGG Tasman and Tazz?: The Tasman is a lined slip-on shoe with a signature embroidered braid and a standard sole. The Tazz features an elevated platform sole; check individual product details for specific materials and exact sole height.
Are all UGG products made from genuine sheepskin?: No, materials vary depending on the style. Alongside genuine sheepskin, UGG incorporates suede, textiles, and proprietary blends such as UGGplush, so consult the material details if this is an essential consideration for you.

Geschreven door

Brands.nl editorial team

Brand editors — interior, fashion & lifestyle

Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.

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Laatst inhoudelijk gecontroleerd: 16 oktober 2026

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