Dsquared2
Dsquared2 in short
Dsquared2 is a luxury fashion house founded in 1995 by Canadian twin brothers Dean and Dan Caten, headquartered in Milan. The brand fuses Canadian heritage with Italian craftsmanship, celebrated worldwide for its distinctive denim, the Icon collection, and statement trainers.

Facts and background
| Topic | Overview |
|---|---|
| Founded | 1995 |
| Founders | Dean and Dan Caten |
| Heritage | Canadian founders, based in Milan |
| Known for | Jeans, Icon logo, trainers |
| Price point | Luxury, denim typically well over €300 |
The Caten twins grew up in Canada before establishing their label in Milan. Their aesthetic blends Canadian outdoor motifs, rock-and-roll attitude, and Italian sensual glamour. Distressed, paint-splattered denim sits at the core of the brand, complemented by the popular Icon line featuring striking, oversized lettering.
Iconic Dsquared2 pieces
- Jeans — signature fits including Cool Guy and Cool Girl, known for distressed finishes and paint splatters
- Icon — hoodies, T-shirts, and caps featuring the prominent Icon motif
- Trainers — bold, statement footwear styles, frequently featuring chunky silhouettes
- Outerwear — premium leather and denim jackets
Dsquared2: authentic or counterfeit?
Authentic Dsquared2 jeans feature substantial, brand-engraved hardware, crisp interior care tags, and a consistent wash finish. For Icon apparel, check the precision and tactile quality of the print or embroidery.
Sizing, fit and care
Dsquared2 jeans typically offer a tailored, slim fit; if you are between sizes, it is advisable to size up. Wash denim inside out on a gentle cycle at low temperatures, and wash as infrequently as possible to preserve the distressing.
Buying Dsquared2
Dsquared2 is available through its own standalone boutiques, high-end department stores, and authorised online luxury retailers. Brands.nl does not sell items directly; our brand guides offer independent insights.
Looking to find the perfect label for your wardrobe? Try the Brand Finder.
Explore more on Brands.nl
Frequently asked questions about Dsquared2
- Who founded Dsquared2?
- Canadian twin brothers Dean and Dan Caten founded the label in 1995.
- Where is Dsquared2 based?
- The founders are Canadian, whilst the company is headquartered in Milan and manufactures primarily in Italy.
- Do Dsquared2 jeans run small?
- They often feature a tight, tailored cut. When in doubt, it is best to opt for one size up.
- What is Dsquared2 Icon?
- It is a signature collection showcasing prominent Icon typography across hoodies, T-shirts, and caps.
- How can you tell if Dsquared2 is authentic?
- Look for heavy, custom-engraved hardware, precise internal labels, and impeccable distressing and finishing.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
Onafhankelijk samengesteld: Brands.nl verkoopt zelf niets en baseert zich op merkdocumentatie, andere openbare bronnen en waar mogelijk eigen ervaring.
Laatst inhoudelijk gecontroleerd: 4 november 2026