Missoma
Missoma in short
Missoma is a London jewellery brand founded in 2008, known for colourful semi-precious gemstones and 18-carat gold plating over brass or sterling silver. Gold plating naturally wears down with friction: remove jewellery before exercising or showering, avoid perfume, and polish gently with a dry cloth.
Key facts and background
| Topic | Details |
|---|---|
| Founded | 2008, London (United Kingdom) |
| Known for | Necklaces and earrings with colourful gemstones |
| Categories | Jewellery |
| Price point | Mid-range to premium |
| Signature | Colour, organic shapes, gold plating |
Gold-plated jewellery is accessibly priced but naturally has a finite lifespan; the key difference lies in the thickness of the plating and the base metal used.
What to look for
- Base metal — brass or sterling silver; silver is preferable for sensitive skin.
- Stones — semi-precious gemstones vary in hardness and vulnerability.
- Layering — combine chains of different lengths for a stacked look.
- Care — gold plating stays pristine longer when kept dry.
Caring for your jewellery
Gold plating wears most quickly in areas prone to friction, such as rings and bracelets.
- Remove jewellery before exercising, showering, or swimming.
- Avoid applying perfume and lotions directly onto the metal.
- Buff gently with a soft, dry cloth; never use abrasive cleaners.
- Store pieces individually in protective pouches.
Buying in the Netherlands
In the Netherlands, Missoma is primarily available online. For those sensitive to nickel or brass, a sterling silver base is generally the safest choice.
More on Brands.nl
- Monica Vinader — British jewellery featuring engraving services.
- Swarovski — Crystal jewellery crafted in Austria.
Bekijk alle merken or explore our merkgidsen.
Frequently asked questions about Missoma
- Where is Missoma from?
- Missoma was founded in London in 2008 and is celebrated for its colourful, layerable jewellery designs.
- How long does gold plating last?
- This depends on the plating thickness and daily wear. Rings and bracelets typically show wear sooner than necklaces and earrings.
- Is it suitable for sensitive skin?
- Opt for pieces with a sterling silver base; brass can occasionally cause reactions in sensitive wearers.
- How do you clean gold-plated jewellery?
- Use a soft, dry cloth. Avoid silver polish or abrasive cleaners, as these will strip away the gold layer.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 6 september 2026