PUMA
PUMA in short
PUMA is a German sportswear brand founded in 1948 in Herzogenaurach by Rudolf Dassler. Renowned for icons such as the Suede, Palermo, and Speedcat, alongside premier football and athletics gear. Retro styles fit narrow; the Speedcat is noticeably snug and short.
Facts and background
| Topic | Overview |
|---|---|
| Founded | 1948, Herzogenaurach (Germany) |
| Known for | Suede, Palermo, Speedcat |
| Segments | Football, athletics, motorsport, lifestyle |
| Price point | Entry-level to mid-range |
| Signatures | Leaping puma and the formstrip |
The rivalry between PUMA and adidas traces back to a single family and town: both brands originated from the Dassler brothers' shoe factory.
Which PUMA collection suits you
- Suede and Palermo — low-profile retro classics, ideal for casual wear.
- Speedcat — sleek motorsport silhouette, looks sharp paired with straight-leg trousers.
- Running and training — lightweight, cushioned soles designed for performance.
- Football — dedicated stud configurations for every surface, from artificial turf to firm ground.
Sizing and care
Retro models are cut narrow; the Speedcat fits notably tight and short. Those with wider feet are best suited to silhouettes featuring a rounder toe box.
- Suede: brush off dirt dry, then apply a protective spray; never soak in water.
- Allow wet trainers to dry naturally, away from direct heat sources.
- Replace laces promptly — worn laces can pull the upper out of shape.
Buying in the Netherlands
PUMA is available through its own stores, specialist sports retailers, and online stockists across the Netherlands. Archival reissues cycle frequently; keep an eye on official channels if you are hunting for a specific colourway.
Further on Brands.nl
- adidas — Born in the same town, offering an expansive lifestyle archive.
- Nike — A dominant force in running and basketball.
View all brands or browse our brand guides.
Frequently asked questions about PUMA
- Where does PUMA come from?
- Herzogenaurach, Germany. Rudolf Dassler established the brand in 1948, shortly after parting ways with his brother Adi, who founded adidas.
- Do PUMA trainers run small?
- Retro silhouettes tend to fit narrow and slightly small. The Speedcat is distinctly snug, so sizing up by half a size is widely recommended.
- What is the formstrip?
- It is the curved stripe along the side of the trainer, serving as the brand's unmistakable hallmark since the 1950s.
- How do I care for suede PUMAs?
- Gently brush away dry dirt with a suede brush, apply a water-repellent spray, and avoid soaking the material.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 31 augustus 2026