Ralph Lauren
Ralph Lauren in short
Ralph Lauren is an American fashion house founded in 1967, renowned for its iconic polo shirt featuring the embroidered pony. The brand encompasses several distinct lines: Polo as the core collection, Purple Label for the luxury segment, RRL for vintage workwear, and Home for interiors. Polo shirts are available in Classic, Custom Slim, and Slim Fit.
Facts and background
| Topic | Overview |
|---|---|
| Founded | 1967, New York (US) |
| Renowned for | Polo shirt with pony logo, cable-knit jumpers |
| Lines | Polo, Purple Label, RRL, Home |
| Price point | Mid-range to luxury |
| Signature | Polo player on horseback |
The collections differ significantly: Polo serves as the core line, RRL draws upon vintage Americana and workwear, and Purple Label delivers Italian-crafted tailoring.
Distinguishing the labels
- Polo Ralph Lauren — the flagship collection: polo shirts, oxford shirts, and chinos.
- Purple Label — the pinnacle tier, defined by exceptional Italian craftsmanship.
- RRL (Double RL) — heritage vintage workwear and selvedge denim.
- Home — fine bed linen, tableware, and home accessories.
Fit and garment care
Polo shirts are cut in Custom Slim, Classic, and Slim Fit. Classic Fit offers a roomier, longer silhouette, whereas Custom Slim contours closer to the chest and waist.
- Wash cotton polo shirts at 30 degrees and dry flat or on a hanger.
- Wool cable-knit jumpers: hand wash or use a gentle wool cycle, then dry flat to retain shape.
- Store wool knitwear with natural cedar wood rather than mothballs.
Buying in the Netherlands
In the Netherlands, Ralph Lauren is available at department stores, selected fashion boutiques, and online. When purchasing pre-owned or vintage items online, examine the embroidery and interior neck labels closely, as the brand is widely counterfeited.
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Also comparable: Burberry
Looking for a similar heritage appeal? Read our brand profile on Burberry: Burberry is a British luxury house synonymous worldwide with the trench coat.
Frequently asked questions about Ralph Lauren
- What is the difference between Polo and Purple Label?
- Polo is the brand's expansive, accessible core line, whereas Purple Label represents its highest luxury tier, specialising in Italian-crafted tailoring and fine knitwear.
- Which fits are available for the polo shirt?
- Classic Fit provides a relaxed, longer drape, while Custom Slim Fit is tailored closer to the body. Slim Fit sits between the two with narrower sleeves and torso.
- How should I wash a wool cable-knit jumper?
- Wash on a dedicated wool cycle or by hand using wool detergent, then dry flat on a towel to avoid stretching.
- What is the story behind the polo pony logo?
- It reflects the equestrian sport of polo, adopted by the brand in the early 1970s as a symbol of timeless sporting elegance.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 12 september 2026