Ted Baker

Ted Baker in short

Ted Baker is a British fashion brand founded in Glasgow in 1988 as a shirt specialist, renowned for its floral prints, contrast linings, and playful details. Certain collections use unique numeric sizing: 1 corresponds roughly to XS/S, 3 to M, and 5 to XL. Cuts are typically tailored and slim.

Shirt with floral lining and cufflinks displayed on a tailor's table

Facts and background

TopicKey details
Founded1988, Glasgow (Scotland)
Known forShirts, dresses, floral prints
CategoriesWomenswear, menswear, accessories
Price pointMid-market to premium
Signature stylePlayful details and prints on polished foundations

The brand focuses on occasionwear: weddings, parties, and smart office environments where individuality is embraced.

Key collections

  • Shirts — featuring contrast trims inside collars and cuffs.
  • Dresses — statement floral prints and structured tailoring.
  • Suits — slim-cut designs tailored for formal events and celebrations.
  • Accessories — coordinating bags, footwear, and belts.

Sizing and garment care

Ted Baker uses a proprietary numeric sizing system for part of its range: 1 corresponds roughly to XS/S, 3 to M, and 5 to XL.

  • Wash printed fabrics inside out at 30 degrees.
  • Dry clean tailored suits and lined dresses professionally.
  • Iron contrast linings on a low setting.

Buying in the Netherlands

In the Netherlands, Ted Baker is available through department stores and online retailers. When selecting shirts and suits, bear in mind the tailored British cut.

Explore more on Brands.nl

  • Reiss — Sleek, tailored British fashion.
  • GANT — Preppy shirting within a similar market segment.

View all brands or visit our brand guides.

Frequently asked questions about Ted Baker

Where did Ted Baker originate?
Glasgow, Scotland, where the brand started as a specialist shirt shop in 1988.
What do the sizes 1 to 5 mean?
They are Ted Baker's numeric sizing system: 1 equates roughly to XS/S, 3 to M, and 5 to XL.
What occasions is Ted Baker best suited for?
Primarily occasionwear: weddings, celebrations, and smart workwear that welcomes a touch of colour.
How should shirts with contrast linings be washed?
Turn them inside out, wash at 30 degrees, and iron the lining on a low heat setting.

Geschreven door

Brands.nl editorial team

Brand editors — interior, fashion & lifestyle

Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.

Onafhankelijk samengesteld: Brands.nl verkoopt zelf niets en baseert zich op merkdocumentatie, andere openbare bronnen en waar mogelijk eigen ervaring.

Laatst inhoudelijk gecontroleerd: 13 september 2026

Redactie & werkwijze