The Row

The Row in short

The Row is an American ultra-luxury fashion brand founded in 2006 by Mary-Kate and Ashley Olsen. It is known for minimalist clothing, luxurious materials, subtle branding and the Margaux bag, and is often associated with quiet luxury.

Still life of a cream knitted jumper, black trousers and a dark brown leather bag on a wooden table in soft daylight.

Facts and background

TopicKey details
Founded2006
OriginUnited States
Owner/parent company, if knownMary-Kate and Ashley Olsen hold the majority stake
Known forMinimalist luxury, relaxed tailoring, refined knitwear and the Margaux bag
Price rangeUltra-luxury; clothing and accessories often cost hundreds to several thousand euros

Mary-Kate and Ashley Olsen founded The Row in the United States in 2006. The name refers to Savile Row, the London street known for traditional tailoring. Starting with a focus on clothing, the brand developed into a fashion house offering bags, shoes and accessories among other products. Its understated designs align with what is now often called quiet luxury, but The Row was working with subtle branding, luxurious fabrics and considered proportions long before the term became popular.

Which The Row is right for you?

  • You want a spacious everyday bag — Look at the Margaux and compare the dimensions of each version. Check that it fits your everyday essentials and that the handles suit how you want to carry it.
  • You want a pared-back work wardrobe — Consider relaxed trousers, a blazer and a fine-knit jumper. Pay particular attention to the shoulder line, trouser length and balance between looser and slimmer pieces.
  • You like soft layers — Explore wool or cashmere knitwear and check the composition of each item. A fine knit works differently under a coat from a chunky jumper.
  • You want a long, minimalist coat — Consider the sleeve construction, length and room for layers. A generous silhouette is a style choice, not automatically a reason to size down.
  • You want to start small — Consider shoes or a smaller leather accessory you would use often. Choose for function and material, not just how recognisable a style is.

Sizing, materials and care

The Row often uses relaxed silhouettes, but not every garment fits in the same way. Use the size chart for the specific item and compare the garment measurements, where available, with something you already own that fits well. For coats and blazers, check the shoulders and sleeves; for trousers, check the waist, hips and inside leg. Do not automatically size down because a design looks oversized: that can also alter its intended proportions.

Always check the material composition and care label. Wool, cashmere and silk each need different treatment; follow the stated instructions rather than a general washing rule. Store leather bags in a dry place away from direct sunlight, and avoid overfilling them. Suede and smooth leather need different care, so use products suitable for the specific material.

Buying in the Netherlands

You can look for The Row in the Netherlands through the official online shop and selected luxury retailers that stock the brand. Before ordering, check that delivery to the Netherlands is available, the returns policy and whether any import charges are included. The official store locator can help you find physical stockists; ranges vary by location. For pre-owned pieces, consider specialist luxury fashion sellers, ideally with clear authentication checks and a returns policy. Ask for detailed photographs, condition information and any available proof of purchase: a logo, dust bag or receipt alone does not prove a bag is genuine. Brands.nl is an independent brand guide and does not sell products.

More on Brands.nl

  • Loro Piana — Loro Piana shares an emphasis on luxurious fabrics, cashmere and an understated look.
  • Hermès — Hermès is comparable for its ultra-luxury positioning and attention to leather bags and materials.
  • Max Mara — Max Mara is relevant if you are especially drawn to The Row’s long coats and refined tailoring.
  • Filippa K — Filippa K also offers a minimalist wardrobe, at a lower price point than The Row.
  • Extreme Cashmere — Extreme Cashmere suits a preference for soft knitwear and relaxed, generous silhouettes.

Browse all brands or visit the brand guides.

Frequently asked questions about The Row

What kind of brand is The Row?
The Row is an American fashion brand in the ultra-luxury segment, founded in 2006 by Mary-Kate and Ashley Olsen. Its collections include clothing, bags and shoes with minimalist design and little visible branding.
Who owns The Row?
The Row was founded by Mary-Kate and Ashley Olsen, who hold the majority stake. The brand also has external investors.
Why is The Row so expensive?
The Row is positioned in the ultra-luxury segment and emphasises premium materials, cut and finish. Its price also reflects brand positioning; a high price alone does not guarantee that an item will fit you better or last longer.
What is The Row Margaux bag?
The Margaux is a well-known The Row bag with top handles, adjustable side straps and an understated design. It comes in different sizes and materials, so compare the dimensions and type of leather before choosing.
How does The Row clothing fit?
Many The Row designs have deliberately generous proportions, but fit varies by style. Consult the size chart and any garment measurements, and do not automatically size down for an oversized design.
Where can you buy The Row in the Netherlands?
In the UK, you can look at the official online shop and luxury retailers that stock The Row. Check current delivery options, returns policies and availability; for pre-owned pieces, reliable authentication and clear condition information are important.

Geschreven door

Brands.nl editorial team

Brand editors — interior, fashion & lifestyle

Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.

Onafhankelijk samengesteld: Brands.nl verkoopt zelf niets en baseert zich op merkdocumentatie, andere openbare bronnen en waar mogelijk eigen ervaring.

Laatst inhoudelijk gecontroleerd: 8 november 2026

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