Under Armour
Under Armour in short
Under Armour is an American sportswear brand founded in Baltimore (1996), initially known for moisture-wicking compression shirts. Its core lines are HeatGear for warm conditions and ColdGear for cold weather. Wash technical sportswear at 30 degrees without fabric conditioner and allow it to air dry.
Key facts and background
| Detail | Overview |
|---|---|
| Founded | 1996, Baltimore (USA) |
| Renowned for | Compression shirts, HeatGear, ColdGear |
| Categories | Training, running, team sports |
| Price point | Mid-range |
| Signature | Form-fitting cuts, technical performance fabrics |
Younger than most of its competitors, the brand has focused primarily on functional performance apparel rather than sneaker culture.
Choosing the right collection
- HeatGear — lightweight and breathable, engineered for warm weather and indoor training.
- ColdGear — brushed interior finish that traps body heat in colder conditions.
- Compression — ultra-tight fit against the skin; offers support and stays firmly in place.
- Loose fit — a more relaxed cut for those who prefer unrestrictive workout wear.
Caring for technical sportswear
Performance fabrics can lose their functional properties through improper washing. Follow these essential guidelines:
- Wash at 30 degrees using a small dose of liquid detergent.
- Avoid fabric conditioner: it coats technical fibres, preventing sweat from evaporating.
- Do not tumble dry or iron; simply hang garments to air dry.
- Wash immediately after exercising to prevent odour build-up.
Shopping in the Netherlands
In the Netherlands, the brand is widely available online and through specialist sports retailers. Pay close attention to sizing with compression wear: too loose and the fit loses its benefits, too tight and it restricts movement.
Explore more on Brands.nl
- Nike — A broader range across sport and lifestyle.
- adidas — Performance training wear alongside iconic streetwear.
- Alo Yoga — Softer studio apparel designed for yoga and training.
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Frequently asked questions about Under Armour
- Where does Under Armour originate?
- Baltimore in the United States; the brand was established in 1996 based on an innovative moisture-wicking compression shirt.
- What is the difference between HeatGear and ColdGear?
- HeatGear is lightweight and breathable for warm conditions, while ColdGear features a brushed interior designed to retain warmth in the cold.
- Can sportswear be washed with fabric conditioner?
- No. Fabric conditioner coats the fibres, impairing moisture-wicking capabilities and causing sweat odours to linger.
- How tight should compression wear fit?
- Close enough to maintain continuous contact with the skin without pinching or restricting breathing and natural movement.
Geschreven door
Brands.nl editorial team
Brand editors — interior, fashion & lifestyle
Brands.nl is an independent Dutch brand guide that sells nothing itself. Our editors follow brands, materials and collections and describe them independently, so you know what you are buying and can find similar brands.
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Laatst inhoudelijk gecontroleerd: 2 september 2026